After recently announcing the rebirth of the Medal of Honor series and bringing that to mdoern Afghanistan, EA are looking to beat the popularity of Modern Warfare 2 when Battlefield Bad Company 2 hits the shelves early next year.

EA CEO John Riccitiello said at the 37th Annual Global Media and Communications Conference in New York City; “Call of Duty, a title I’m very much targeting at taking back, started as million unit franchise, and it built to being more than 10 million,” Riccitiello said. “But often, in a category as competitive as this, a title can get tired…I think were at that point. And I think [Bad Company 2] represents our best opportunity of taking the first-person shooter business back from Activision.”

He later went on to talk about the advatages that BFBC2 has over the Call of Duty franchise; “I think it does online better, it’s got destructible environments, and driveable vehicles, which makes it much more interesting from an open-world perspective…I think there’s room for both, but we have our competitive juices flowing.”

“We’re going after this with a vengeance,”.